Philip Shapiro

About Phil

Philip Shapiro is an entrepreneur, business executive, and growth consultant with over 20 years of experience building, operating, and scaling businesses.

In 2010, at the age of 20, Philip founded CPATrend with an initial investment of $2,000. Over the following eight years, he grew the company to more than $25 million in revenue, earning recognition on the Inc. 5000 list, including a ranking of #130 in 2014.

Following CPATrend, Philip gained experience operating businesses outside the digital marketing industry before returning to serve as CEO of Adscend Media. There, he led a team of more than 35 employees, helped expand the company's digital products and operations, and contributed to growth that earned the company another Inc. 5000 recognition.

In recent years, Philip has worked directly with businesses on customer acquisition, affiliate partnerships, monetization, analytics, and product growth.

Today, he serves as Managing Director of Integrated Growth Solutions, bringing together complementary expertise to help businesses solve complex growth and operational challenges.

Areas of Expertise

Throughout my career, I've worked across a variety of disciplines related to business growth, digital marketing, monetization, and operations. My experience spans both building and operating businesses and helping other companies address their growth and operational challenges.

Affiliate Marketing & Partnerships

Building, launching, and scaling affiliate programs and performance-based partnerships, from strategy and tracking to partner development and ongoing optimization.

Monetization Strategy

Developing and optimizing revenue streams across digital products and businesses, including advertising, subscriptions, in-app purchases, and alternative monetization models.

Tracking & Analytics

Implementing measurement and attribution solutions, analyzing performance data, and helping businesses make more informed decisions to improve efficiency and profitability.

Customer Acquisition

Developing acquisition strategies across affiliate, paid, and alternative marketing channels to attract new customers, improve campaign efficiency, and support sustainable growth.

Product Growth & Retention

Improving customer engagement, conversion, retention, and lifetime value through product enhancements, lifecycle strategies, and behavioral analysis.

Business Strategy & Operations

Applying entrepreneurial and executive experience to business planning, operational improvements, team development, and solving challenges that extend beyond individual marketing channels.

Explore Integrated Growth Solutions

Through Integrated Growth Solutions, we've expanded these capabilities with complementary expertise in market research, audience insights, data solutions, and technical implementation.

Learn more about our services and how we work with businesses through individual projects, ongoing consulting, and fractional support.

Explore IGS Services